adidas' new beijing store immerses shoppers in a series of interactive 'phygital' installations
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Dubai has launched a phygital store, a crossover concept between a physical and digital store that will give clients a glimpse into the future of shopping and retail. | Reuters
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Operated by 6thstreet.com at the Dubai Hills Mall, the region's first 'phygital' store brings the best of virtual and physical shopping in under three minutes | Khaleej Times
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