“Clipping,” the practice of cutting up a creator’s content, adding captions, and reposting it across social media, is quietly becoming a massive industry. Brands are now paying armies of everyday people to flood social feeds with their content. CNN’s Bijan Hosseini dives into the phenomenon that’s changing advertising and creating Gen Z millionaires.
1:42
“Clipping,” the practice of cutting up a creator’s content, adding captions, and reposting it across social media, is quietly becoming a massive industry. Brands are now paying armies of everyday people to flood social feeds with their content. CNN’s Bijan Hosseini dives into the phenomenon that’s changing advertising and creating Gen Z millionaires.
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