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The 7UP Commercial from 1991 That Turned Fido Dido into a Global Icon
The 1991 Fido Dido commercial marked a defining moment for 7UP’s global advertising journey. Featuring the laid-back cartoon character resisting attempts to change his appearance, the ad celebrated individuality and authenticity through the memorable message, “It’s Cool to Be Clear.” Its minimalist animation, clever storytelling and ...
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Short videos

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