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This isn’t merely targeted marketing—it’s surveillance capitalism, where personal data is tracked, commodified, and sold for profit, often without our knowledge. Women in India, despite being only 33% of internet users, are disproportionately targeted by ads exploiting their vulnerabilities, from menstrual apps sharing health data to reinforcing harmful beauty and societal norms. These practices impact privacy, autonomy, and equality. How do we hold systems accountable that profit from exploitin
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