Laundry is the only thing we do - so by golly, do we try to do it well. Here are 10 reasons we think we're on the right track. 1. The pump on the bottle saves you using two hands, and about 0.7 seconds of time when dosing your machine. 2. The chamber in the pump holds 3.5 ml, so you can control your dose based on the amount you’re washing. 4 pumps for regular. 5 pumps for very dirty. 6 pumps for a very full machine. 3. Knowing you're only using what you need, saves you money. 4. We only think ab