SITUATIONAL CRISIS COMMUNICATION THEORY - Timothy Coombs
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SITUATIONAL CRISIS COMMUNICATION THEORY - Timothy Coombs
Professor Timothy Coombs talks about his theoretical approach to situational crisis communication, and why it is important to many businesses to be aware of the theoretical aspect. He passes on some of the basic advices that researchers have discovered through the studying of crisis communication so that businesses in a crisis can communicate ...
94.3K viewsOct 5, 2009
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