The Biggest Misconception About Marketing Mix Models
2:18
YouTubeBlueAlpha
The Biggest Misconception About Marketing Mix Models
The brutal truth about Marketing Mix Models that vendors won't tell you. BCG Partner Neal Rich exposes the biggest misconception holding back marketing teams: expecting your MMM to give you "THE answer." In reality, the most successful brands use MMMs completely differently. In this eye-opening clip, Neal breaks down: Why MMMs should prompt ...
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