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1. Nameplate 2. Bio 3. Call to Action (CTA) NAMEPLATE: The bold section of your bio is the most "search friendly". Put terms someone would use to BIO: This isn't about you - this should be about WHY someone should follow you! What do they gain when they press the follow button?? CTA: Lead people somewhere you OWN. Ideally, this is a freebie or ...
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