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Produto vs. Marca: Como Vender 10x Mais Caro com Storytelling com Caito Maia no D2C Summit
Você vende preço ou valor? Descubra com Caito Maia, fundador da Chilli Beans, como transformar produtos comuns (commodities) em objetos de desejo e construir uma MARCA forte que blinda seu negócio contra crises. Nesta palestra, Caito revela por que quebrou sua primeira empresa ao vender "apenas óculos" e como aprendeu que o segredo do lucro ...
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