September 4, 1957: Inside Ford's Failed Launch of the Edsel
1:17
thestreet.com
September 4, 1957: Inside Ford's Failed Launch of the Edsel
“E Day” was highly anticipated at its time -- indeed, the auto industry was supposed to be changed forever. Little did Ford’s marketers know that they would be giving America a signature lesson in over-marketing and under-delivering.
Sep 4, 2020
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