Not to randomly endorse a Mel Gibson theory, but I also quit smoking after 30 years of a pack a day with that book: The Easy Way to Quit Smoking. That was 15 years ago now.It worked for me because it's basically a set of logical propositions that reframe the addiction in your mind. As a result, you can go through the process without feeling that something precious and important is being taken from you.That reduces the number of rationalizations your own mind makes in the throes of withdrawal, wh