While Bed Bath & Beyond and Linens and Things were mass market, not luxury chains, both companies failed pretty miserably.

According to multiple media reports, the company has shuttered 19 of its 26 locations permanently. “Its CEO, Mehdi Oufkir, ...

The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.

In closing the bulk of its stores, Parachute joins the ranks of DTC companies struggling to nail the right balance of physical retail and e-commerce, direct-to-consumer and wholesale distribution.

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

Karen Kistler [email protected] Kim Knor, 86, is going for her Gold Wings in skydiving and one of those ...