Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI aims to turn ChatGPT into a life-integrated AI super assistant. A leaked OpenAI strategy document ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

"Good news: if you're watching this livestream—unless you are [one of] our...Skynet AI overlords—you are already a human being," jokes Liz Moorhead in the latest episode of the Marketing Smarts Live ...

Catch up on select AI news and developments from the past week or so (in no particular order): Mistral triples revenue after enterprise chatbot rollout. Mistral AI launched the enterprise version of ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...