The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to ...

AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, ...

Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.

Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as ...

As AI becomes standard across marketing, simply having the technology won’t set brands apart. The advantage may come from better signals that show how consumer interests and intent are changing in ...

The news: California governor Gavin Newsom signed a law on Wednesday requiring disclosures on any video or audio ...

Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.

Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires ...

Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional ...

The news: Walmart and health insurer Scan Health Plan are launching a co-branded Medicare Advantage plan in two states. The plan will be available to more than two million Medicare enrollees and sold ...

The news: After reporting adjusted sales growth of just 0.1% and a comparable sales rise excluding fuel of 0.2%, Kroger cut its 2026 sales outlook as pressured consumers bought fewer items and ...

AI is expanding contextual advertising across channels and closer to purchase. But as semantic targeting and automated planning get smarter, marketers face challenges related to measurement, ...