Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

The Safe Network’ is a clear signal that customer security is above all else and the brand will continue to take measures to ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

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Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

Although 97% of Indian professionals work with data every week, nearly 80% of them experience data anxiety. This anxiety is so severe that almost 45% of professionals go to the extent of avoiding any ...