TikTok's revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app ...

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and ...

Video streaming is one of the most popular app categories, with users spending over seven hours a week watching videos. Some of the top apps, such as TikTok, YouTube and Netflix, have the highest ...

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants ...

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but ...