The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...