Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or ...

It’s once again the time of year for gratitude, appreciation and grace. In business, gratitude isn’t measured by words or turkey-day posts. It’s measured by what a company is willing to give up to ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 ...