Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by ...

What do we mean when we talk about someone’s “emotions”, or their “emotional responses”? Moreover, what can we reliably measure about an individual’s “emotional experience”, and how do those measures ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

The entry into force of the EU AI Act affects the development, delivery and use of AI systems. Suppliers and users of AI systems need to assess to what extent their systems and practices are affected ...

Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines ...