In this week's edition of MarTech+ Cross-selling and upselling have transitioned from traditional sales tactics to ...

Cdp: Cross-selling and up-selling strategies have undergone a transformation, shifting from the sole domain of salespeople to that of marketers. A pivotal driver of this change has been the rise of ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Explore the significance of APIs in Marketing Technology. Learn how Application Programming Interfaces facilitate data ...

Devyani International, a Pizza Hut and KFC operator in India, experienced a significant 88% drop in first-quarter profit due ...

Tariffs: For large firms with big bank balances, workers ensconced in a job and households near the top of the income ladder, ...

Famous Innovations has expanded its Delhi team with three senior appointments to enhance creative and strategic capabilities.

Saatchi Propagate India has appointed Saurabh Mankhand as EVP and head of consumer experience to strengthen its leadership ...

Perplexity AI has made a shocking $34.5 billion offer to acquire Google's Chrome browser as the tech giant faces potential ...

Bata aims to elevate Floatz, conceived in India, into an Rs 800-crore brand within five years, buoyed by its rapid growth to ...

Hindustan Unilever Limited has gained shareholder approval for the demerger of its ice cream segment, including popular ...

For close to two decades, Guive Balooch, global MD of Augmented Beauty and Open Innovation at L’Oréal, has worked at the ...