Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

Plus, it discussed new ad tech and IP for ad partnerships.

See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

Pinterest positions itself as a platform for creativity that serves up inspiration in response to simple search queries such as “fun makeup.” ...

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

As it relaunches its Experiences platform, Airbnb is running a new TV campaign.