Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

AI-powered toys can give children the illusion of real human empathy. However, this pretend intimacy can be harmful to ...

Senator Ted Cruz, Republican of Texas, who proposed that states that attempted to regulate A.I. in any way be barred from ...

To be clear, I don't think AI is going to end the world. I've used ChatGPT in a million ways, including as an aide for ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

EXCLUSIVE: After seeing Wicked soar to 10 Oscar nominations and a worldwide gross exceeding $756M, and with the back half of ...

Is the future of play here, or is it a little too smart for comfort? We broke down Mattel's collaboration with OpenAI to bring AI to toys.