A grassroots advocacy organization launched a national boycott of McDonald's on Tuesday, protesting the fast-food giant's recent rollback of diversity, equity and inclusion (DEI) initiatives and other corporate practices.

An "economic blackout" is challenging McDonald's over its recent DEI rollbacks and broader corporate practices.

The protest over McDonald’s DEI policies and “corporate greed” is the latest boycott in a series of consumer actions from the grassroots advocacy group The People's Union USA. The group has been organizing “economic blackouts” and other targeted protests against places like Amazon and Walmart since late February to “hold corporations and corrupt systems accountable.