Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel plans to launch its first AI-powered toys in time for Christmas 2025. AI toys could reduce peer play and creative ...

Mattel, the U.S. maker of Barbie, Hot Wheels, and Uno cars, is partnering with OpenA I to develop toys and games that ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...