A prolonged trade war means that for many American families, an extensive Barbie or Polly Pocket collection could soon be a luxury.

Mattel, the U.S. toy company, said it would increase prices of some U.S. toys, citing levies on Chinese imports.

As far as its efforts to address tariffs, Kreiz said that the company is also focused on diversifying its global supply chain to reduce its reliance on China. The Mattel chief claimed in the conversation today that in two years, no single country will represent more than 25% of Mattel’s sourcing.