The Director’s Cup is awarded annually to the nation’s most successful intercollegiate athletic programs during a given ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Boise State will have to settle for second place among Mountain West Conference teams in the 2024-25 Learfield Directors’ Cup ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will focus on name, image and likeness deals for football and other players.

Texas A&M athletics finished the year in the top 15 of the Learfield Directors' Cup for the sixth time in the last decade.

Rutgers came into the 2024-2025 athletic year with a lot of promise. The football team had just won its first bowl game in ...

It's only for bragging rights, but it does matter for the chest thumpers. The Learfield Directors' Cup honors institutions ...

A successful spring season helped Oklahoma State secure its sixth consecutive top-30 finish in the annual Learfield Directors ...