The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will focus on name, image and likeness deals for football and other players.

Rutgers came into the 2024-2025 athletic year with a lot of promise. The football team had just won its first bowl game in ...

The 2024-25 campaign, which had the potential to be the most successful season for Rutgers athletics in a half-century, ended ...

Oregon State, a Top 10 baseball program, provides an example of what’s possible. The Beavers, which offer premium seating ...

This is the newest member of the Pac-12, made official Monday morning by the Texas State board of regents after a formal ...

FARGO, N.D. (Valley News Live) - The North Dakota State University athletic department has notified the NCAA that it will opt in to the House v. NCAA settlement for the 2025-26 season. The deadline to ...

NEW ORLEANS- Xavier University of Louisiana, a prominent NAIA-level HBCU with a century-long history of academic and athletic ...