The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

AI and new tech is not just about delivering targeted ads; it’s about creating a more human and connected Ramadan experience, ...

Mumbrella has sized up agencies from worst to best on the gender pay gap, with the data showing big differences. Despite the ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...