After falling short of expectations for three seasons, LSU drummed up as much as it could in fundraising to get the Tigers back in the national picture. Here's a deep dive into how that all works in ...

Kentucky opens SEC play on the road at No. 4 Georgia Friday night. These teams opened SEC play last season at Kentucky Proud ...

The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

Cosm in action, Flagg injures ankle, NIL stars of yesteryear, Selection Sunday is nearly here, dad trades his son (possibly for nothing), and more.

People are sometimes quick to throw out just the word GM and think it’s just like the NFL. And it’s not like the NFL.” ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

A working group in the Florida Legislature is taking a look at the state’s name, image and likeness laws, with a goal of ...