The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

Consider the most recent evidence of the Copilot brand’s cultural profile: a request from the Better Business Bureau National Programs’ National Advertising Division recently asked Microsoft ...

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Copilot can generate outputs that include sensitive data, which may be shared with the wrong audience as the AI simply doesn't know better. For example, while you use Microsoft Teams, Copilot ...