If there was any doubt about Caitlin Clark's drawing power, the latest viewership numbers have silenced it. Since entering the WNBA Clark, 23, has been the central figure in every single one of the most watched games this season-and by a significant margin.

Caitlin Clark has been one of the most popular athletes in the world. Her senior season at Iowa and rookie season in the WNBA with the Indiana Fever helped smash viewership records at the college and professional levels for women's basketball,

The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.

Caitlin Clark, the Indiana Fever star and former Iowa Hawkeye legend, secured a place on The Athletic's All-WNBA Preseason First Team as she prepares to kick off her second professional season. After a standout rookie year, Clark continues to solidify her reputation as one of the league's top players.

This is only a glimpse of the data available to CivicScience clients. Discover more data. The 2025 WNBA season is off to a record-breaking start. Opening weekend saw nearly 90% of arenas filled, with the Golden State Valkyries’ debut drawing over 18,