You're casually swiping through TikTok when someone in a glowing, mildly terrifying face mask pops up on your screen. If ...

We did the work for you and found the most popular Amazon products among E! readers this month. From trending beauty to home finds, even celebs are snatching up these picks!

Addison is now back in the public eye with her self-titled debut album, Addison, which gives fans a glimpse into her journey ...

In theory, feeding yourself should be one of the easiest things in the world, but in practice, it’s not always that ...

Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the ...

And these face mists of 2025 aren’t the rosewater spritzes we paired with concealer lips and stashed in our lockers in middle ...

An honest review of TikTok-viral PanOxyl Acne Banishing Body Spray, including first impressions, how to apply it, and the ...

As I’m scrolling TikTok on my phone, I see so many great products that show up on my feed over and over! There’s a reason ...

Tweens and teens are watching TikTok influencers demonstrate costly, unnecessary skin care routines that harm their skin.

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive ...

Discover a study where two investigators, using new TikTok accounts registered as 13-year-olds, collected and analysed the ...

I feel like it’s wind chapped, or there’s superglue on my face, and I can’t move it,” she said. “It’s horrible. It is so ...