A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

Let’s be honest; TikTok has become the go-to destination for all things beauty. The app has been behind some of the most ...

New viral skin care 'caveman skin' trend promotes not using any products, or even water. Experts say not cleansing the skin ...

It's why leading Consultant Dermatologist and Founder of Self London Dr Anjali Mahto is urging consumers to think twice before following viral beauty fads. While some may seem harmless or even ...

Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate ...

The University of Cincinnati's Kelly Dobos has spoken with Cosmetics Design U.S. about recent research revealing a ...

Dr. Sandra Lee—who stars in her new Lifetime series Dr. Pimple Popper: Breaking Out—shared her thoughts on some of TikTok’s ...

According to Dr. Tolpinrod, there are some very real risks to going full caveman. “Avoiding cleansing allows dirt, oil, ...

The possibility that it was shingles never crossed her mind. After all, she’d always heard it was an illness that mainly ...