Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra ...

The Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.

The viral reel series, "If Snapchat Existed Back Then," shows Isaac ... video seems like something that would be right at home in Gen Z's treatment of period dramas. Along with providing ...

In an email interview, Pulkit Trivedi, MD, India, Snap Inc, says what sets Gen Z apart is their desire to show up as their real selves, leading to a shift toward platforms and content that feel more p ...

The ET Snapchat Gen Z Index reveals that young Indians are saving ... The study, powered by Kantar, reveals that Gen Z in India is building financial habits earlier than previous generations. Saving ...

NEW DELHI: Coolberg, India’s leading non-alcoholic beer ... Launched across digital-first platforms like Snapchat, Spotify, meta and leading OTT channels, the campaign connects with a generation that ...