As marketing continues to evolve through the integration of technology, creativity, data, and media, the SMARTIES™ framework has been updated for 2026 to better reflect how today marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. D K Grove / Shutterstock.com (D K Grove / Shutterstock.com) Dogs seem to know when something fun appears in ...

Lenders to commercial real-estate owners are reaching the breaking point, calling in tens of billions of dollars of troubled loans. Refinancing property debt has become difficult since interest rates ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Is it jarring to see Stone in a Super Bowl ad instead of a moody and provocative Yorgos Lanthimos film? Kind of, but it’s also extremely fun, especially thanks to the Lanthimos-directed spot’s ...

For every Super Bowl ad that delivers a genuine laugh or clever hook, there's another that leaves viewers dumbfounded, questioning the premise or wondering how it made it past a focus group. Big ...

Super Bowl 60 wasn't the most thrilling game in NFL history, but at least the commercial breaks provided some entertainment as the Seattle Seahawks hammered the New England Patriots, 29-13. Like every ...

Last year, the Super Bowl emanated from the eye of the vibe shift. Donald Trump had just scored his first popular-vote victory, remaking American consensus, and brands far and wide scrambled to meet ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...