After years of record-setting visitation, Sarasota County’s tourism numbers have eased into a new rhythm—a normalization after the frenzy of pandemic-era growth. The beaches, however, have not slipped ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Visit Sarasota County Take a few steps on Siesta Key’s powder-soft shores, and you’ll instantly realize why it is ...

U.S. News Insider Tip: Make reservations ahead of time to dine at any waterfront restaurant around sunset. Locals and visitors alike fill the tables fast and tend to linger until after the sun goes ...

Sarasota County officials are warning beachgoers to keep a watchful eye on where you walk this spring break because it’s ...

The World's Best Inc. has ranked Siesta Beach in Sarasota County, Florida, as the 12th best beach in North America and the 42nd best in the world. It's the only beach in the U.S. ranked among the top ...

Set on a 31,293-square-foot waterfront lot, the Sarasota home offers one of the world’s most limited luxuries—a private ...

Community event builds buzz ahead of annual 5K.

Condé Nast Traveler's new report on the best beaches in the US features four Florida destinations in the top 15, with one taking the No. 1 spot ...