Under Armour Inc. had a better quarter than expected, and the company plans to use some of the extra funds for a marketing ...

You must have heard the phrase “Content is King” thrown around marketing videos ... is that they help increase visitor traffic. Promotional videos can help boost conversion rates.

The Xiaomi Mix Fold 4 is a solid foldable phone with a large, bright display, long-lasting battery and a lightweight design that makes it a pleasure to use. Unfortunately, it offers disappointing ...

A senior Amazon employee has provoked a backlash after wearing a controversial pro-Palestinian necklace in a promotional video for the business. Ruba Borno, the vice president of global ...

The 4Ps has become synonymous with the marketing mix. The 4Ps are product, price, place, and promotion. The strength of the 4Ps approach is that it is a memorable and practical framework for ...

Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible ...

Business Marketing: Understand What Customers Value Gauging—and communicating—what your products and services are worth to customers has never been more important. by ...