It is a common question to ask how frequently small businesses should touch prospects for maximum sale results before they start eroding the brand. This topic has turned into a lively discussion about ...

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

The best way to define your customer is to develop marketing personas. This is the process of identifying key attributes of the customer you are trying to sell to. Who uses your product or service?

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey ...

An unconventional way of performing marketing activities on a very low budget Guerrilla marketing is quite different from traditional marketing efforts. Guerrilla marketing means going after the ...

The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must ...