Taking an online store to the high street is not easy — you need to get it right. People need a reason to abandon online ...

Shonda Rhimes was in the front row for Wes Gordon's crisp Herrera collection, while Gwyneth Paltrow and Colman Domingo were ...

From decarbonisation to data management and sustainability to staff training, ESG is at the top of the hospitality sector’s ...

Niccol must contend with the coffee chain’s growing brand identity and consumer perception problems, and balance its “third place” value proposition with efficient digital fulfillment.

A program that would ease the pathway to legal status for undocumented spouses and stepchildren of U.S. citizens is on pause ...

At first glance, it may seem that Rob the Place gameplay is quite simple. But even though there is only one guard, stealing without catching his eye is a real challenge. This is especially true at ...

"Very demure, very mindful" has become the latest vocabulary defining the internet's summer. And TikTok creator Jools Lebron ...

Let us look at some heavy hitters in the umbrella branding game. These top examples will show you how it's done – and sometimes, how it's not. It's as if they have mastered some form of corporate ...

People online are asking questions about the Philadelphia Eagles’ political stance after transit ads were spotted in the city, claiming Democratic presidential nominee Vice President Kamala Harris is ...

Trump had committed a “violation of a sacred place” when it clashed with an ... the Democratic Party was perhaps the most dramatic example of a member of the McCain family turning away from ...

Applies modern marketing tools to the development of cities, countries and regions Examines the concepts of place branding and public diplomacy individually and in combination Provides a global forum ...

The practice of place branding, however, is strategic approach in shaping the identity and perception of a location or region, using its unique assets to enhance competitiveness and to foster economic ...