Sometimes, we exaggerate the importance of a mistake because doing so makes us feel important, but there are better ways to ...

Modern neuroscience understands the brain as a set of specialized systems. Aspects of brain function such as attention, ...

A new study examined the mechanisms of the Flashed Face Distortion Effect, finding that the effect is greatly diminished when ...

Before you even take a bite, your brain is already tasting the food — and clever menu language is doing the cooking.

APS Rising Star and lecturer at University of Stirling Thora Bjornsdottir discusses her research and work, funding challenges, and the importance and benefits of collaboration.

Recently, there has been convergence of thought by researchers in the fields of memory, perception, and neurology that the ...

Information that we select for ourselves, such as things we click online, has a stronger impact than passively acquired ...

Your brain might have a hidden neural layer that puts you in touch with the same “figures” during altered states of ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Transcranial focused ultrasound, a noninvasive brain imaging tool, may help researchers gain knowledge about human consciousness.

To learn more about our editorial approach, explore The Direct Message methodology. I’ve built media properties for twenty years. I’ve watched content go from something people consumed a few hours a ...