Promotions benefit both consumers and retailers. Shoppers feel supported and confident knowing they’re getting a better deal, ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

While it’s wise to take most TikTok beauty hacks with a large pinch of salt, every once in a while, it throws up something that’s actually worth taking note of. Enter: sandwiching your skincare. With ...

Background: Endometriosis is a benign and chronic gynecological estrogen-dependent disease. Research has shown that endometriosis can affect various dimensions of women's lives. It is recommended that ...

Marketing combines psychology, data, and creativity, and the top 25 techniques show how businesses reach and persuade audiences effectively across industries. VIDEO: 'Stupid Motorist Law' proposed The ...

Nicole Fallon-Peek is a freelance journalist who has covered small business, careers and finance for 15 years. She is a small business owner and former managing editor of Business News Daily. Her work ...