Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

A new report Tuesday by researchers at the Massachusetts Institute of Technology and the Boston Consulting Group, who surveyed more than 2,000 business executives around the world, describes agentic ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Zambuki, a digital marketing agency serving contractors and local service companies, has expanded its service offerings with an enhanced platform designed to improve search visibility for businesses ...

Safety and specialty services provider APi (NYSE:APG) beat Wall Street’s revenue expectations in Q3 CY2025, with sales up 14.2% year on year to $2.09 billion. The company’s full-year revenue guidance ...

Stop gambling with disconnected marketing tactics. This guide brutally dissects the digital marketing mix, showing you how to build a cohesive system around your customer, defeat tactical chaos, and ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...