For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

UBS Global Technology and AI Conference 2025 December 3, 2025 9:35 AM ESTCompany ParticipantsBret Richter - Chief ...

In Diamond Alternative Energy, LLC v. Environmental Protection Agency, the Supreme Court held that fuel producers have standing to sue the Environmental Protection Agency for approving California ...

Marketing channels, tools and trends are constantly changing, and it can be tempting to chase whatever’s new just to keep up. But genuinely connecting with your audience often takes more than just ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

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ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

The Heiltsuk of British Columbia are using a mix of traditional principles and modern implementation to protect salmon and bears in their territory. When you purchase through links on our site, we may ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...