One-third of small business owners say their company website is a primary marketing channel ... Some 70% of respondents say they use a mix of print and online tools to market their small business.

A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, according to an infographic by Text Marketer ... The reality is that ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...

You can choose to use an all-in-one tool or a mix of specialized tools to get the desired results and achieve your marketing goals. These social media marketing tools provide a lot of benefits ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Related: The 10 Rules You Must Follow to Create an Effective Landing Page. Key elements of a high-converting landing page ...

The infographic below takes a closer look at these findings, the use of data, social media, and more. Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday ...

By bridging the gap between expert and public knowledge, marketing pros can turn difficult subject matter into messages that ...

Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across ...