OTTAWA — The federal broadcast regulator has released a new definition of Canadian content — and it says artificial intelligence can't qualify. Nathalie Theberge, CRTC vice-chairperson of broadcasting ...

Stop gambling with disconnected marketing tactics. This guide brutally dissects the digital marketing mix, showing you how to build a cohesive system around your customer, defeat tactical chaos, and ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

Drug manufacturers remain steadfast in their efforts to challenge the constitutionality of the Inflation Reduction Act’s mandatory price negotiation provisions. Recently filed suits contend that CMS ...

Abstract: This study aims to test the green marketing mix (green product, green price, green place, green promotion) on green purchase intention through green awareness in the context of electric car ...

Abstract: Marketing mix modeling (MMM) optimizes budget allocation and determines the return on advertising investment through market response analysis. MMM are vital tools to help marketers define ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

The Zeekr Mix is on the Geely SEA-M Platform, which is shared with Waymo's self-driving car. Power comes from a 422 horsepower rear motor powering the rear wheels. Base price is $39,278 (279,900 CNY).