Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

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In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Despite the rise of social media influencers and digital marketing, traditional earned media retains its power to build brand trust and credibility. Authentic storytelling and exposure through legacy ...

Xiaomi's first flip phone has a cover screen that's so big you might not actually have to flip it. Sareena was a senior editor for CNET covering the mobile beat, including device reviews. She is a ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...