Then, enter the 7Ps of Marketing. Okay, this is not your grandpappy’s mix of determinants. It is a mix of the future and dynamic for organisations that appreciate that success is not only about what ...

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The marketing mix covers all the elements that should be considered when discussing marketing. There are several variants: the 4Ps, the 4Cs, the 7Ps. The traditional 4Ps (Product, Price, Place, ...

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The 4Ps of marketing, also known as the marketing mix, are four elements that you can control and adjust to create a value proposition for your target market. They are: product, price, place, and ...