Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

The 4Ps party-list is a frontrunner in the party-list race ahead of the May 12 midterm polls, according to the latest survey by the Social Weather Stations (SWS). The survey, commissioned by the ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

For marketers, establishing a brand presence and reaching consumers requires a strategic approach. The so called “4Ps of Marketing” – namely Product, Price, Place, and Promotion – have long served as ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

Despite the rise of social media influencers and digital marketing, traditional earned media retains its power to build brand trust and credibility. Authentic storytelling and exposure through legacy ...

Cody Greco, CTO and cofounder at Prescient AI, loves working with great humans and building technology that saves them time and money. Most people grapple with multiple competing responsibilities, ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...