The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

The basics of marketing relies on planning and executing a strategy that connects potential customers with your product at a specific place and price point. Whether you use traditional or digital ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into ...

It’s time to retool the 4 P’s of marketing for today’s B2B reality. As a framework for fine-tuning the marketing mix, the P’s—product, place, price, and promotion—have served consumer marketers well ...

Square infographic presentation of business marketing mix such as product, place, price, promotion. 4P marketing mix concept vector design. Royalty-free licenses let you pay once to use copyrighted ...

Gamification is everywhere and is expanding thanks to the revival of gaming. An effective marketing strategy that uses gamification will place challenges, rewards, fidelity, and ranking at its core.