One of the most well-known concepts in marketing is the marketing mix, also known as the 4P’s of marketing. The 4P’s model of the marketing mix was introduced in the 1960’s, and it quickly became a ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Over the weekend, I was inspired by a young marketer’s post on Medium “4P’s are Dead — ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure. How is ...