Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Have you ever wondered if AI truly revolutionizes marketing and creative industries? While AI enhances data analysis and ...

A Chinese Wall, an inter-organizational ethical barrier to prevent conflicts of interest, was developed in U.S. financial ...

We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations of convenience, better experiences, and personalised touchpoints with ...

On the other, the need to slow down and think about the ethical implications of technology is greater than ever. Lucio ...

While AGI does not yet exist, its potential raises essential questions about how we will manage its development, particularly ...

Don’t treat it as a marketing bolt-on, embrace the innovation and build trust through transparency and genuine value ...

Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers ...